Jennifer Henczel | Marketing Motivator | Founder of Connect Now | Award Winning Leader | Speaker | Author | Success Strategist Email Jennifer | Phone: 778.823.2421

Why you need to create a Linkedin Group…

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How to Start a LinkedIn Group

Linkedin Groups are one of the best online marketing tools you can use to promote your business and build connections on Linkedin. Groups are like online forums where members of Linkedin can get together and talk about common interests and topics. For an offline business, a Group offers the chance to build a community, drive traffic, grow your network, generate leads, and put people in direct contact with you.

To create a Linkedin Group, login into your account and  hover over “Interests” and click “Groups”

This takes you to: https://www.linkedin.com/grp/

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Now, click on the “Create a Group” button in the right area.  Walk through the steps as directed.

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When naming your Linkedin group, for most businesses, an effective strategy is to use a keyword that is regional and one that is distinctive. 

Choosing Your Topic
There’s one crucial thing to consider when creating a LinkedIn Group – some allow you to promote your company and some don’t. Each group will have different rules, so be sure if you know when and how to promote your business, products or events. Don’t base the Group around your company, but instead around a topic that’s related to your business. Promoting on a Group will drive members away.

Groups can be based on a common interest or any kind of related topic. The best Groups are those that are narrowly focused. They are focused on a topic within a topic, and there are few other Groups devoted to it. There are already many Groups that LinkedIn members can join, so your Group has to offer something new and different.

The best way to come up with ideas is to look at Groups that already exist. Take the topic you’re interested in and look for Groups that are already in existence on LinkedIn. Also look for activity. Are the members engaged in conversations and is there regular activity? If not, it may not be a topic of interest to LinkedIn users, and you should avoid it.

Creating Your Group
From the top menu in Linkedin, choose “Interests” and then you’ll find a link that says ‘Groups.’ There are several options and one is ‘Create a Group.’ By clicking this, you will be directed to a page where you can upload your logo and fill in basic information about your new Group. This basic information includes the Group’s name, the type of group, a summary, and a description.

The types of groups include Alumni Groups, Corporate Groups, Conference Groups, Networking Groups, Non-Profit Groups, Professional Groups, and Industry Groups.

The summary is what people will see when they’re browsing the directory and find your Group. It needs to be a quick blurb that gives people a good idea of what your group is about. On the other hand, the description is longer and is displayed on your Group page. Make sure that all information is keyword optimized because it will appear in searches. It’s a good idea to look at other Groups’ descriptions to get ideas for your own.

On the next page, you’ll be able to set a language, a location (if that applies to your group), and access. You can either choose ‘open access’ or ‘request to join’. The latter is better because it gives you the power to approve new members, which will cut down on spam.

Completing Your Group
Once your information is complete, the site will ask you for members’ names and emails. People on this list will get an email from LinkedIn inviting them to join your Group and when they apply, they’ll be automatically accepted.

Managing Your Group
Managing a LinkedIn Group takes some time and work. You’ll need to post content, facilitate conversations, respond to posts and questions, and moderate. Make sure you content suites the needs of your audience and membes of your group. Valuable content will attract new people to your group and keep your existing members engaged. Post similar content that you post in all your other social networks.

At some point, you’ll want to add rules and regulations to your Group. It’s important to establish clear rules about what can and cannot be posted.

Once your information is complete, the site will ask you for members’ names and emails. These can be entered manually or uploaded as a spreadsheet. People on this list will get an email from LinkedIn inviting them to join your Group and when they apply, they’ll be automatically accepted.

I have enjoy using Linkedin Groups for my networking groups. Join my groups on Linkedin:

Connect Now Network: http://www.linkedin.com/groups/Connect-Now-BC-6613003?trk=my_groups-b-grp-v

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